In 2021, Google’s Core Web Vitals became an official ranking factor. But a good target is scoring 90+ in Google PageSpeed Insights (mobile and desktop), and a load time of under 2 seconds in GTmetrix. We’ve covered the topic in detail in this Page Speed Optimization Guide. But I will say that speeding up your site is something that’s worth spending time on.
Fix broken links
This step alone can save you huge headaches and ensure no major technical SEO blockages. Conducting the audit is only part of the battle – now you need to translate findings into action. In this final step, we compile SEO Anomaly the audit results into a clear set of recommendations, prioritize them, and outline a plan to implement fixes. We’ll also discuss how to maintain SEO health going forward, including adapting to Google’s changes and using automation/AI to stay ahead.
Keyword Usage and Density
By refocusing your SEO strategy on more valuable keywords, you increase your ranking in search results for these keywords. For example, if you sell pellet stoves for mobile homes and RVs, the keyword, “mobile home pellet stove,” is probably valuable to your company. Your report also provides insight into the performance and usefulness of those keywords. For example, maybe you rank well for a keyword, but it drives almost no traffic to your website. That may result in your team optimizing for a different keyword that offers more valuable traffic. The goal of auditing your site’s user experience (UX) is to identify friction points and optimize them so users can effortlessly find what they’re looking for.
Select the ones that are relevant to your website and click the “Start outreach” button in the top-right corner. The list will likely reveal some hidden keyword opportunities you may not have considered. Authority score has the strongest correlation with ranking ability.
- Often, those with a visual impairment use screen readers, which convert images into audio.
- Additionally, reviewing their local SEO presence, including their Google Business profile, provides insights into how you improve your own local rankings.
- However, if you started crawling your website with Ahrefs Site Audit (as recommended), then you can see in plain English whether you’re facing any of the issues I mentioned above.
Check how you link your most important pages, like cornerstone articles or product categories. Your content should have a couple of links based on relevance and importance, but not too many. In addition, you should include a related content section on your pages to encourage further reading. Crawling your site is easy; simply download and install Screaming Frog.
Making sure your website is optimized for users and search engines can help it rank better and attract more organic traffic. An SEO audit is a complete analysis of all factors that affect a website’s visibility in search engines. It identifies issues that impact visibility, rankings, and user experience.